Daily Cleansing Direction
Daily Micellar Water
A clear round bottle with a green flip cap for a daily cleansing brief. Define makeup removal, after-feel and the intended routine.
Private Label · OEM / ODM · Custom Formulation
Develop micellar water around the makeup-removal benchmark, water-like feel and packaging your brand needs. ZICAIL connects formula development with bottle and dispenser selection, sampling, filling and finished-product checks. Start with an available base or bring your own product brief.
Confirm single-phase or biphasic development, intended application areas and directions for use early so that samples answer the right questions before production.
Packaging and customization determine the final project minimum.
Typical initial preparation after the formula brief is agreed. Custom development and revisions may take longer.
Physical paper-carton samples after specifications and artwork are confirmed.
After production approval and required components are ready. Shipping time is additional.
Formula & Packaging Directions
Compare cleansing directions and packaging formats, then develop the combination that fits your range.
Daily Cleansing Direction
A clear round bottle with a green flip cap for a daily cleansing brief. Define makeup removal, after-feel and the intended routine.
After-Feel Direction
An oval bottle with a pale blue flip cap for a hydration-led brief. Develop the humectant system and the feel after wiping.
Cotton Pad Dispenser
A lavender press dispenser for wetting a cotton pad while the bottle stays upright. Review output, closure and handling together.
Shake-to-Mix Direction
A two-phase concept with a peach flip cap. Define the oil-and-water balance, shake-to-mix behavior and makeup-removal benchmark.
Amber Bottle Format
A flattened amber bottle with an ivory flip cap. Review material compatibility, opening size and the desired dispensing action.
Coordinated Size Formats
Matching bottles with terracotta caps for a coordinated range. Confirm the fill size, label space and quantity for each SKU.
Refill System Direction
A clear bottle and matching pouch for a refill brief. Assess pouch materials, seals and refill instructions as one system.
Larger Pump Format
A larger clear bottle with an ivory liquid pump. Match output, locking and repeated use to the intended dispensing routine.
Images illustrate development concepts. Formula performance, claims, pack availability and project minimums are confirmed through sampling and the commercial specification.
Define the Product Experience
Clarify how the product should look, dispense and be used before selecting the formula and retail pack.
Define the desired slip, tack, residue and feel after wiping. Balance the cleansing system and supporting ingredients around the intended routine.
Choose the makeup types, pad material and removal method used to compare samples. Set a clear benchmark before deciding the removal claim.
Choose a uniform clear liquid or a shake-to-mix oil-and-water direction. A biphasic brief needs its own mixing, separation and application instructions.
Three Ways to Develop Your Product
Choose the route according to what is already defined and what your team needs to develop.
Start with an available micellar water base, then confirm the pack, label and agreed formula adjustments. Review a sample before approving your branded specification.
Explore Private Label
Bring your benchmark, existing specification or packaging idea. Define the formula, packaging and manufacturing work needed to develop or transfer the product.
Explore OEM / ODM
Build a brief around cleansing performance, after-feel, ingredients and intended use. Compare formula trials and agree the revision, evaluation and ownership terms.
Explore Custom FormulationProduct Decisions to Confirm
Turn your positioning into specific formula, packaging and evaluation choices.
Develop the cleansing blend around clarity, makeup removal and the intended exposure and directions for use.
Set the preferred slip, tack and residue, then review humectant choices and the complete formula together.
Share fragrance preferences, ingredient exclusions and sourcing needs before selecting the trial formula.
Select fill size, material and a flip cap, pad dispenser or liquid pump, then check actual output and sealing.
Define the application areas, target users, countries and claims so evaluation and document needs can be planned.
Coordinate label and carton artwork, size variants and refill instructions around the approved product specification.
Raw Material Selection & Inspection
Review the water, surfactants, solubilizers and supporting ingredients against the agreed product brief.
Define the water-quality requirements and review supplier identity, batch details and relevant incoming-material documents against the purchasing specification.
Check ingredient appearance, odor and suitability for the selected system. Review humectants, preservatives and any fragrance or oil phase as part of the complete formula.
Agree how changes in supplier, grade or ingredient are reviewed. Relevant changes may need renewed compatibility, stability or labeling assessment.
Makeup Removal & Cleansing Experience
Compare trial formulas using the same makeup, cotton pad and application conditions, then review the intended use and after-feel.
Select the makeup types and drying conditions. Keep formula dose, pad material, contact time and wiping method comparable across trials.
Observe how each sample wets the pad, spreads across the test surface and removes the agreed makeup. Record the comparison rather than relying on one photograph.
Review slip, tack and residue with an appropriate evaluation plan. Confirm the application areas and whether the intended directions include rinsing.
Explore the development choices in our micellar water formulation guide.
Stability & Formula Assessment
Assess the selected formula under agreed storage conditions and review periods before approving the evaluation plan.
Compare stored samples with the reference for haze, particles, unexpected separation, color or odor changes. Record the sample identity, conditions and observation dates.
Measure pH using a defined method and temperature. For a biphasic brief, also assess shaking, temporary mixing and return to the intended phase separation.
Agree microbiological and preservative-efficacy work appropriate to the formula, pack and intended use. Define required results and responsibilities before approval.
Storage observations support the evaluation plan; a short visual check alone does not establish shelf life.
Bottle Closure & Dispensing Compatibility
Evaluate the actual formula with the chosen bottle, closure or dispenser before confirming the formula-and-pack combination.
Review neck finish, cap seating, sealing and repeated opening. Assess product-contact materials and leakage under the agreed storage and transport conditions.
Check the intended tilt or squeeze action with the selected bottle stiffness and closure. Compare output and cutoff; do not choose a flip cap by its appearance alone.
Assess pad wetting or pump output with the actual components. For refill systems, review pouch seals, repeated handling and instructions alongside the bottle.
MOQ, Cost & Lead Time
Connect the formula and packaging decisions with quantities, evaluation work and the launch schedule.
| Decision | Information to Confirm | Commercial Impact |
|---|---|---|
| Formula route | Available base, agreed adjustments or custom formulation | Sampling scope, revisions and development work. |
| Packaging system | Bottle, closure, dispenser, refill pouch, decoration and carton | Component minimums, tooling where needed and procurement timing. |
| SKU plan | Fill sizes, formula variants and quantity for each SKU | Project minimums and the per-unit quotation. |
| Evaluation & market | Sales countries, intended use, proposed claims and documents | Testing scope, responsibilities and separate charges where applicable. |
| Production & delivery | Approved specification, component readiness and delivery terms | Production scheduling, freight responsibility and shipping time. |
Use the sampling and production periods above as planning references. Confirm the project schedule after the development scope, artwork, components and required evaluation are agreed.
From Brief to Production Approval
Record the decisions that define the product so development and commercial production use the same reference.
Share your market, benchmark, intended use, formula direction, pack, fill size and quantity.
Confirm the route, sampling work, evaluation needs, confidentiality and formula ownership terms.
Compare trial formulas using the agreed removal method, after-feel and appearance criteria.
Assess the actual components and confirm the decoration, label and carton specification.
Sign off the formula, packaging, acceptance criteria and reference sample for batch comparison.
Confirm required evaluation, component availability and production approval before scheduling the batch.
Bulk Production & Approved Sample Consistency
Use the approved formula, packaging specification and reference sample to review the production batch before release.
Prepare reference and batch samples under the same agreed conditions. Compare clarity, appearance, odor and pH against the recorded specification.
Review the relevant makeup-removal observations and output from the selected pack. Include formula-specific criteria, such as phase behavior, where applicable.
Investigate relevant differences against acceptance criteria. Document agreed changes rather than replacing the reference or altering the specification informally.
Finished Product Inspection & Batch Release
Review the finished product, packaging and required records against the approved commercial specification.
Check the agreed net-content or weight criteria, liquid appearance and pack condition. Match the product and packaging to the approved SKU.
Check cap or dispenser fit, leakage where applicable, label placement and readable batch identification. Verify the carton and product details.
Review the required inspection and test results against release criteria. Record the batch decision and retain relevant comparison information.
Retail Packing & Shipment Preparation
Coordinate the individual carton, shipping case and transport requirements with the selected bottle and closure.
Match the finished bottle with the correct carton and artwork. Check protective covers, pump locks or seals specified for the project.
Confirm case quantities, dividers or other protection, case markings and handling requirements for the selected pack and delivery route.
Agree delivery terms, freight responsibilities and the documents required for handover. Plan shipment timing separately from the production period.
Factory Documents & Market Support
Share your intended countries, application areas and label claims early to define the relevant product information, evaluation work and responsibilities.
Request current documents and confirm their applicable scope. FDA facility registration does not constitute FDA approval of a facility or product. Product evaluation, labeling and market requirements need their own review.
After-Sales & Reorder Support
Clear batch identification and specifications help the team investigate feedback and plan repeat orders.
Send the order and batch reference, photos or video, storage conditions and a description of the issue. Relevant records and retained samples help guide the review.
Identify the affected component and explain when the issue appeared. Review the available evidence and agreed project terms with the team before deciding the next step.
Use the approved specification for repeat orders. Review changes in formula, ingredients, fill size, artwork or components before scheduling another batch.
Common Project Questions
Starting MOQ is typically 1,000–5,000 pcs. Packaging, customization and the SKU plan determine the applicable minimum. Confirm quantities for each formula and fill size in the quotation.
Initial formula samples typically take 5–7 days after the brief is agreed. Physical paper-carton production samples typically take 7–10 days after artwork and specifications are confirmed. Bulk production typically takes 25–30 days after production approval and required components are ready. Custom development, revisions and shipping can add time.
Both directions can be discussed. A clear single-phase brief focuses on a uniform water-like appearance, cleansing and after-feel. A biphasic brief adds an oil-and-water system with its own shaking, mixing and separation requirements. Confirm the formula and product naming during development.
Include the intended application areas and directions in the brief. No-rinse and eye-and-lip positioning require review of the complete formula, intended exposure and relevant finished-product evaluation. Approve the instructions and claims after the required work is complete.
Define the makeup types, application amount, drying time, cotton pad and removal method in the benchmark. Evaluate samples under those conditions before approving a waterproof-makeup-removal claim. The micellar water name or a visible two-phase appearance does not guarantee the result.
Yes. Review each format with the selected formula. Check dispensing output, closure fit, product-contact materials and leakage under agreed conditions. For refill projects, include pouch seals, bottle reuse and the intended refill instructions in the evaluation.
Use the approved reference and recorded specification. Compare appearance, clarity, odor, pH and relevant cleansing or dispensing observations under agreed conditions. Review required results and any deviations against acceptance criteria before release.
Send your sales market, benchmark, formula direction, intended use, preferred packaging, fill size, quantity and launch target. Include ingredient preferences, artwork, testing and documentation needs. Confirm confidentiality, formula ownership and exclusivity requirements before development.
Contact the project team with order and batch details, photos or video, storage information and a description of the issue. Relevant records and retained samples help guide the review. Reorders, packaging feedback and specification changes can also be discussed.
Start Your Project
Tell us your sales market, cleansing benchmark, intended use, preferred bottle or dispenser, fill size and quantity. Our team can review the development route, sample plan and information needed for a commercial quotation.
Related Product Development
Plan a coordinated range around the cleansing formats and routines your brand wants to offer.
Tell us your product idea, target market, and packaging needs. Our team will help you choose a practical development path.
